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By the way, bit off topic but when and how did you decide to increase price? Did you just wanted to see how price sensitive your customers are or some costs inc
by paraschopra 15y ago
By the way, bit off topic but when and how did you decide to increase price? Did you just wanted to see how price sensitive your customers are or some costs increased for you?
- patio11 15y agoI raised prices way back in 2009. My rationale was "I think they will pay more money." They did. My prices are utterly unrelated to my costs. For example, the yen/dollar exchange rate is putting a serious crimp on my style right now, but that's irrelevant to my customers. If I thought they'd pay me $50 for BCC instead of $30, I'd raise prices to $50 immediately. (I suppose I could test e.g. $35 or $40 as interim moves, but honestly, BCC is not the future source of growth for my business at this point.)