4 ms·

Selling cookies online? Next-day shipping offer may increase sales by 41%

9 points by paraschopra 15y ago

patio11 15y ago
"You get gratification faster than you think!" works in many, many contexts. It is one of the first things I try with clients, e.g., mentioning that you can sign up for a free trial in $NOT_MUCH_TIME or that upgrades are $SYNONYM_OF_IMMEDIATE. Obviously, test. Edited to add: Aaron Wall made a one line copy tweak to my BCC purchasing page which went on to make me thousands over the last three years. Before: "Purchase a single copy for only $24.95" After: "Get it through instant download for only $24.95" It changed a wee bit after a price increase and me largely focusing on the online version: These days: "Use online instantly for only $29.95."
- paraschopra 15y ago
  Yup, clearing uncertainty about how much time is involved may work in several contexts and not just in eCommerce context. "Takes less than 30 seconds to signup" or "start getting positive ROI within 3 months" generally works well.
- paraschopra 15y ago
  By the way, bit off topic but when and how did you decide to increase price? Did you just wanted to see how price sensitive your customers are or some costs increased for you?
  - patio11 15y ago
    I raised prices way back in 2009. My rationale was "I think they will pay more money." They did. My prices are utterly unrelated to my costs. For example, the yen/dollar exchange rate is putting a serious crimp on my style right now, but that's irrelevant to my customers. If I thought they'd pay me $50 for BCC instead of $30, I'd raise prices to $50 immediately. (I suppose I could test e.g. $35 or $40 as interim moves, but honestly, BCC is not the future source of growth for my business at this point.)
TomGullen 15y ago
Interesting article but I want to know what their sample sizes are for the test groups. 9% conversion rate means I wouldn't put much weight on the numbers unless the group sizes were >5000 visits (~450 sales). I think any lower and you start running the risk of drawing conclusions from natural statistical variance.

9 points by paraschopra 15y ago

"You get gratification faster than you think!" works in many, many contexts. It is one of the first things I try with clients, e.g., mentioning that you can sign up for a free trial in $NOT_MUCH_TIME or that upgrades are $SYNONYM_OF_IMMEDIATE. Obviously, test. Edited to add: Aaron Wall made a one line copy tweak to my BCC purchasing page which went on to make me thousands over the last three years. Before: "Purchase a single copy for only $24.95" After: "Get it through instant download for only $24.95" It changed a wee bit after a price increase and me largely focusing on the online version: These days: "Use online instantly for only $29.95."

paraschopra 15y ago
Yup, clearing uncertainty about how much time is involved may work in several contexts and not just in eCommerce context. "Takes less than 30 seconds to signup" or "start getting positive ROI within 3 months" generally works well.
paraschopra 15y ago
By the way, bit off topic but when and how did you decide to increase price? Did you just wanted to see how price sensitive your customers are or some costs increased for you?
- patio11 15y ago
  I raised prices way back in 2009. My rationale was "I think they will pay more money." They did. My prices are utterly unrelated to my costs. For example, the yen/dollar exchange rate is putting a serious crimp on my style right now, but that's irrelevant to my customers. If I thought they'd pay me $50 for BCC instead of $30, I'd raise prices to $50 immediately. (I suppose I could test e.g. $35 or $40 as interim moves, but honestly, BCC is not the future source of growth for my business at this point.)

TomGullen 15y ago

Interesting article but I want to know what their sample sizes are for the test groups. 9% conversion rate means I wouldn't put much weight on the numbers unless the group sizes were >5000 visits (~450 sales). I think any lower and you start running the risk of drawing conclusions from natural statistical variance.