>> In product marketing, we’re told we should always focus our language on solutions, not features, generic use cases or platitudes. There was a really good ar

>> In product marketing, we’re told we should always focus our language on solutions, not features, generic use cases or platitudes. There was a really good article going around earlier this year that talked about how marketing changes based on the maturity of the overall market - for new concepts with no or few competitors they had the exact same conclusion, that marketing should be informational. It's not until you have competitors that you start using more "traditional" marketing approaches. Most marketing advice comes from people working in established markets, and don't really apply for novel ideas