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For the same reasons that Google made a browser in the first place: it's an enormous source of data to sell to advertisers.
by dleslie 5y ago
For the same reasons that Google made a browser in the first place: it's an enormous source of data to sell to advertisers.
- rvnx 5y agoWell it's the ad space itself more precisely
- bun_at_work 5y agoDoes MS have an ad business? Also, as I understand it, Google made a browser to ensure competitors couldn't lock out users from Google's search at the browser level. While they get data they can use to improve advertising, it doesn't seem like the model is there for MS in the same way.
- wongarsu 5y agoAnd just as all Google software is only accessible via a browser, Microsoft sees their future in Office 365 and related offerings, accessed from anywhere via a browser. Having a large browser market share is very much about securing their current and future business model, which is why both companies leverage their market position to force adoption of their respective browser.