Double Recall looks like Solve Media with a self-service-for-advertisers interface and some mobile ad units. No real need to be afraid of Double Recall, since

Double Recall looks like Solve Media with a self-service-for-advertisers interface and some mobile ad units. No real need to be afraid of Double Recall, since Solve has been in the market for a while and is doing really well. I'm sure they'll do fine if they bring on the right salespeople - it's a sales-centric business.