Hi Peter, thanks for taking the time to do this. My question is similar to the one from @sunir. I'm a UK resident and am going through the process of starting

Hi Peter, thanks for taking the time to do this. My question is similar to the one from @sunir. I'm a UK resident and am going through the process of starting up a US-based company with a US co-founder. I plan to travel in to the US for periods of time to meet with my co-founder and attend trade shows (likely being in the country anywhere from a few days to a week or two). Is there any reason why I shouldn't be able to do this under the normal Visa Waiver Program which the UK participates in? Is there a scenario where I should be planning for something like a B-1 Visa? Finally, is there an online resource you'd recommend (other than the normal government websites) which outlines these options and things to consider regarding this type of travel? Many thanks!