That post strikes me as wildly off the mark. Zillow didn't fail because "many home sellers felt jilted, offended, etc. by this product." They failed because the

That post strikes me as wildly off the mark. Zillow didn't fail because "many home sellers felt jilted, offended, etc. by this product." They failed because they systematically overpaid for assets. (Anecdotally, the one person I know who sold to Zillow is very happy with his experience; not because the process was perfect, but because they gave him more money than his house is worth.) This post is about the wrong battle ("Why does our conversion rate suck?") If I were to steel man his argument, I'd say that maybe the bad user experience meant they had to overpay to get people to actually use the product. But he seems very narrowly focused on "this wasn't a good experience for sellers" when that's at most an indirect factor in the failure.