You say "Also why target such a niche when you can target everyone with an internet connection." The answer is, that targeting everyone with an internet connec

You say "Also why target such a niche when you can target everyone with an internet connection." The answer is, that targeting everyone with an internet connection is not targeting. It's called carpet bombing the internet, and it's expensive. Invariably, you can't carpet bomb the whole internet, so you only carpet bomb a tiny faction, which ends up being chosen not by smarts, but by chance and the nature of whatever advertising you are doing. Even if you just upload tracks and let people "pirate" your whole album, you are leaving it up to chance that the people want your music will find it. People do not download every free track out there and listen to every single one just because it's free. So putting it out there for free is not an automatic answer -- it's better than changing $15 a CD and then just waiting, but it's still a pretty basic attempt. The example given is expensive and time consuming. It doesn't have to expensive in money, you could buy used B-52 CDs and re-sell them at cost, for example, but it will be time consuming and take care and attention to detail to do it right. But seems likely to me that any success in internet marketing will take time, money (or even more time), and care and miticulous attention to detail. It's just not as easy as it was when banner ads were first invented.