Mercedes is a car for aging rich liberal men and women. There are tons of cars with way more masculine, aggressive vibe to them. BMW and Audi, for instance, hav

Mercedes is a car for aging rich liberal men and women. There are tons of cars with way more masculine, aggressive vibe to them. BMW and Audi, for instance, have took over this market in EU - nobody is buying Mercedes anymore. People perceive Mercedes as "satiated" and "lazy". So, even if authors of this advert are trying to do that, they are failing.