I wasn't sure these were all in the last five years, but when I checked the dates, they mostly are: - Microsoft: Visual Studio Code (2015), acquired GitHub - g

I wasn't sure these were all in the last five years, but when I checked the dates, they mostly are: - Microsoft: Visual Studio Code (2015), acquired GitHub - getting deep into dev tools outside the Windows market - Apple: Apple Watch (2015) - wearable health tech - Amazon: original TV and movies, grocery delivery, acquired Whole Foods (2017) - Facebook: acquired Instagram (2012) and WhatsApp (2014), Oculus VR - Netflix: original feature films (e.g. Roma, 2018) You may not consider all those to be new markets; e.g. Netflix is still pretty much just doing streaming video as far as I'm aware. But it was still seen as a big deal when they started doing original TV shows (House of Cards) and then "proper" original movies. Edit to add: Google: AI tools & infrastructure? I don't know enough to judge if they're making a big impact there.