Agree RE: focus. Rudderstack is a bundle and there is a place for that. Hightouch is 100% focused on activating data from the warehouse. Everything we build is

Agree RE: focus. Rudderstack is a bundle and there is a place for that. Hightouch is 100% focused on activating data from the warehouse. Everything we build is Reverse ETL or built on top of Reverse ETL - that means we spend every waking minute thinking about progressing the Reverse ETL space, just like Fivetran are laser-focused on SaaS data ingest or Snowplow on behavioral/event data ingest (other parts of the Rudderstack bundle) We're a big fan of RudderStack's drive. As an ex-Segmenter, I can say that competing with that team is not easy. Best of luck! We will continue watching from the sidelines :)