Yup, in my experience any data driven goal setting steers teams towards short term wins, with potentially disastrous long term losses. Long term value creation

Yup, in my experience any data driven goal setting steers teams towards short term wins, with potentially disastrous long term losses. Long term value creation is a lot harder to prove, but I still always try to push for it. But most organisations can't deal with it, their decision making mechanisms are so broken that they need someone else (arbitrary data) to do the job...