2 ms·

Makes a big assumption that I don't think is questioned enough. That you know who the "right people" are or even what your product is. Might not be as true wi

Makes a big assumption that I don't think is questioned enough. That you know who the "right people" are or even what your product is. Might not be as true with products but how many times have you heard about software or website. "We started out to do X by Y is what users latched onto so we did that instead. Also why target such a niche when you can target everyone with an internet connection. His example might work it's expensive and time consuming. Better to just upload sample tracks and even let people pirate your whole album. Your real fans(if any, you might just suck) will buy your next albulm, your merchandise and go to your show. They'll also spread the word.

RobGR 18y ago
You say "Also why target such a niche when you can target everyone with an internet connection." The answer is, that targeting everyone with an internet connection is not targeting. It's called carpet bombing the internet, and it's expensive. Invariably, you can't carpet bomb the whole internet, so you only carpet bomb a tiny faction, which ends up being chosen not by smarts, but by chance and the nature of whatever advertising you are doing. Even if you just upload tracks and let people "pirate" your whole album, you are leaving it up to chance that the people want your music will find it. People do not download every free track out there and listen to every single one just because it's free. So putting it out there for free is not an automatic answer -- it's better than changing $15 a CD and then just waiting, but it's still a pretty basic attempt. The example given is expensive and time consuming. It doesn't have to expensive in money, you could buy used B-52 CDs and re-sell them at cost, for example, but it will be time consuming and take care and attention to detail to do it right. But seems likely to me that any success in internet marketing will take time, money (or even more time), and care and miticulous attention to detail. It's just not as easy as it was when banner ads were first invented.

RobGR 18y ago

You say "Also why target such a niche when you can target everyone with an internet connection." The answer is, that targeting everyone with an internet connection is not targeting. It's called carpet bombing the internet, and it's expensive. Invariably, you can't carpet bomb the whole internet, so you only carpet bomb a tiny faction, which ends up being chosen not by smarts, but by chance and the nature of whatever advertising you are doing. Even if you just upload tracks and let people "pirate" your whole album, you are leaving it up to chance that the people want your music will find it. People do not download every free track out there and listen to every single one just because it's free. So putting it out there for free is not an automatic answer -- it's better than changing $15 a CD and then just waiting, but it's still a pretty basic attempt. The example given is expensive and time consuming. It doesn't have to expensive in money, you could buy used B-52 CDs and re-sell them at cost, for example, but it will be time consuming and take care and attention to detail to do it right. But seems likely to me that any success in internet marketing will take time, money (or even more time), and care and miticulous attention to detail. It's just not as easy as it was when banner ads were first invented.