In the United States, you are right. In the EU, that is wrong. See for example: [0] The reason you can get entirely legal windows licenses for so cheap is that

In the United States, you are right. In the EU, that is wrong. See for example: [0] The reason you can get entirely legal windows licenses for so cheap is that there are many institutional buyers who get the licenses they actually use separately but still purchase a lot of computers that have OEM licenses bundled [1], and now they all unload those licenses at whatever price the market will bear. Last year, that was ~6€, this year it's down to ~3€. The fact that the prices is now so low is probably a part of why it keeps going down. A lot of people in this thread express suprise that a legit key could be so cheap so they obviously must be illegal, which drives away sales. [0] https://www.computerworld.com/article/2505356/eu-court-rules-resale-of-used-software-licenses-is-legal----even-online.html https://www.computerworld.com/article/2505356/eu-court-rules... [1] And do note that tying the OEM license to hardware is also entirely illegal inside the EU.