As with any new subject/market there will be those that dig/pan for gold and those that sell the shovels. When app-based dating took off, there were people who

As with any new subject/market there will be those that dig/pan for gold and those that sell the shovels. When app-based dating took off, there were people who reviewed your profile and customized it for you (including crafting messages to prospective partners). Someone on reddit (can't find this right now) started a whole business on this when she was so desperate for money she took to reviewing profiles for $5