Depends on what you mean by "mass production". Most of these high performance vehicles are small volume production for major brands and are sold often at a los

Depends on what you mean by "mass production". Most of these high performance vehicles are small volume production for major brands and are sold often at a loss as halo cars to improve brand image so they don't appear boring. Look at the Toyota 86 as an example, there are multiple entire spec series and spec classes built around this chassis in different racing organizations around the world. At the same time, this car that's been produced since 2012 and is still in production has a total global sales volume over its entire lifespan and its siblings (FRS, BRZ) that is less than 1/10th of the the sales volume of Camry for a single calendar year just in the US. But unlike Camry, I would hazard the guess that at least 1/4th of all the FRS/86/BRZ sold will see track time before they end up in a scrap yard (maybe not with the original owner, though).