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> Do you find it difficult to ship? Not really. Every successful company I’ve ever been at has sold the product before building it. Small companies do it dire
by _3u10 5y ago
> Do you find it difficult to ship?
Not really. Every successful company I’ve ever been at has sold the product before building it.
Small companies do it directly with customers, large companies do it with focus groups or A/B testing.
You can also do it with ads, make a lead gen ad for your feature, call the people who enter their info and sell them.
The goal on any call is to close. Either you sell them on your feature or they sell you on a reason they don’t need your feature.
- Jugurtha 5y agoHi, do you have a blog or some place where you write about these topics?
- _3u10 5y agoJust here, no blog.
- shavin47 5y agoThis leads to building a feature factory. It's a more sales driven development approach. You'll eventually hit a scaling problem making it too concrete for some people or worse when there's a misfit between what the customers abstract representation of the feature request is vs. what you actually develop. Which then leads to more costly changes.