4 ms·

How about a conference? Music festival? I was at Outside Lands in GG park a few weekends ago and (given the price of a 3-day pass was $200) there were plenty

• damoncali 15y ago
  Yeah, I suppose, but how do you get from that to the multi-hundred million dollar exits demanded by the investors on these deals? Compare those 60k on one day to the multiple millions every day that read local newspapers sites. How do you make something more and more and more local without reducing the number of people who care about it to near zero? For example, at a conference like SXSW, you have x-thousand attendees with their smart phones. You can track where they all go for the whole event. But the number of people who would find that data useful (by my way of thinking at least) is quite small - the local vendors, the other attendees (who won't pay a dime for the service), who else? How do you sell it to them and how much can you get? How do you monetize that in a way that isn't just glorified banner ads to a small market segment? How do you make it HUGE? That's where I have trouble.