8. Update your site's content often (at least show it's been reviewed recently). "Updated June, 2002" Typographical errors and broken links hurt a site's cred

8. Update your site's content often (at least show it's been reviewed recently). "Updated June, 2002" Typographical errors and broken links hurt a site's credibility more than most people imagine. It's also important to keep your site up and running. "The domain www.webcredibility.org which you are trying to access is currently unavailable."