This is a really good chart. The software industry as a trade is starting to hit a second level of maturity. As such you are starting to see specialization with

This is a really good chart. The software industry as a trade is starting to hit a second level of maturity. As such you are starting to see specialization within the various disciplines. Those specializations are starting to have common tags associated with them that are recognizable. This is actually a good thing, because it helps vendors of those services clearly convey what they do. MY company is a UX house specializing in JavaScript based web apps and Mobile apps. We are heavily skilled in the Information Architect and Usability Analyst disciplines, which some other front end house are not, with tags that quickly summarize a concept it makes our job easier to convey that we offer so much more that just development services.