2 ms·

I have to disagree with this strategy. At my company we have made a few one-off games for advertisers and it is always the same story. The advertiser loves the

I have to disagree with this strategy. At my company we have made a few one-off games for advertisers and it is always the same story. The advertiser loves the games but the users don't. The problem with this strategy is that if you're designing a game for an advertiser, they are the ones you have to make happy because they provide the $$$. Users will always be a second priority.

davidtyleryork 15y ago
For this strategy to work, it has to fit into why the users love the brand. For instance, for Sneak King (the Burger King XBox game), the game fit in with what the brand's audience found cool and funny, and that was key to its success.