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> Pickup trucks exclusively sell in North America The most popular vehicle in lots of countries is a pickup truck https://www.visualcapitalist.com/best-selling

• screye 5y ago
  Good catch. My bad. I should have said American/Premium pickup trucks sell exclusively in the US & Anglophone countries. In every other country, the most sold car is the affordable Toyota Tacoma/hilux, which is purchased by people who need to get work done, first and foremost. I see no indication that either Rivian or Tesla are anywhere close to or have any motivation to target the low margin/ high demands market of the Tacoma. Also, Tesla started off by cannibalizing the market of premium sedans : BMW/Audi/Chrysler. This was arguably the weakest performing sector in the auto industry at that time. The pickup truck market & budget cars market is far more cut throat. I would not expect Ford/Toyota/Honda to get caught sleeping at the wheel when Tesla comes for their big money making cars. Ford has already hit it out of the park with the F150 lightning. Toyota has a fully developed competitor in the Prius to hold the ground until they catch up, and Honda is quietly electrifying their entire lineup while making actual production cars like the cute little Honda E.