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Probably the only way to really make ad-supported gameplay a reality would be to flip the model up-side down: Design the game around the ad itself. We've seen
by Splines 15y ago
Probably the only way to really make ad-supported gameplay a reality would be to flip the model up-side down: Design the game around the ad itself.
We've seen a few of these (the Burger King Xbox games come to mind). Some of them are actually fun to play.
Unfortunately, this sort of work doesn't come cheap.
- MatthewB 15y agoI have to disagree with this strategy. At my company we have made a few one-off games for advertisers and it is always the same story. The advertiser loves the games but the users don't. The problem with this strategy is that if you're designing a game for an advertiser, they are the ones you have to make happy because they provide the $$$. Users will always be a second priority.
- davidtyleryork 15y agoFor this strategy to work, it has to fit into why the users love the brand. For instance, for Sneak King (the Burger King XBox game), the game fit in with what the brand's audience found cool and funny, and that was key to its success.