5 ms·
They are playing in the 70-80k+ luxury truck/suv market. That type of market doesn't have the volume they are aiming. They will have to build cars that compet
by ardit33 5y ago
They are playing in the 70-80k+ luxury truck/suv market. That type of market doesn't have the volume they are aiming.
They will have to build cars that compete with the mid tier (40k-50k) to be able to sell on those volumes. At that tier you are competing with every other manufactor, from kia, to ford, to VW, Audi, GM etc...
Their truck looks nice, but just not sure they can support their current evaluation with such a limited production.
- samstave 5y ago>>70-80k+ luxury truck/suv market. Have you actually be shopping for a truck lately -- that ~70-80K 'luxury' truck makret is lit what every single truck manufacturer is playing in... Its SICK.. Trucks should be FUCKING TRUCKS - machines used to haul shit you cant carry as a human - nothing else. Not only are they extra expensive - they are 90% plastic!
- sojournerc 5y agoUsed fleet trucks can serve this market, but even they get snatched up for too much these days. You can pry my old jeep cherokee out of my cold dead hands. Among the last vestiges of a simple, rugged, affordable, vehicle that serves a purpose well without bells or whistles.
- samstave 5y agoSo I looked into used fleet trucks a tiny bit... yeah some of the rental car companies inventory is no cheaper than any place else... Those trucks may as well be sold at a brand new lot. $43,000 for a rental car fleet off-cast? No thanks.
- cs702 5y agoI agree: they would have to move downmarket over time, following Tesla's playbook. That's why I guesstimated $50K/vehicle by 2030. It may be an extremely over-optimistic goal... but it's not impossible.