Good-sized friend group spanning late 20s to late 30s. Flyover country city, and very few of them are in tech. No-one watches TV (broadcast, cable, any of thos

Good-sized friend group spanning late 20s to late 30s. Flyover country city, and very few of them are in tech. No-one watches TV (broadcast, cable, any of those virtual-cable steaming options) unless they're sports fans, and that use case is dropping off fast. For even younger people, I doubt they're shifting back to it. Why would they? Various free-with-ads streaming options have better content, and there are tons of free or cheap ad-free streaming services (Kanopy and free-tier PBS stuff, plus most paid ad-free streaming services that aren't Netflix or Hulu are still really cheap). And piracy still exists. I only see "regular" TV when I visit older (boomer) relatives, who still subscribe to cable and always either have a shitty news channel or something they DVR'd playing in the background 100% of the time (god, that's weird, and these are people who were all "TV will rot your brain, go outside" when they were middle-aged, but often leave a TV on literally 24/7, falling asleep in front of it, now) or am stuck in a waiting room with a TV. Even my gen-x relatives are way more into streaming and video games than they are broadcast or cable TV.