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Do you believe Google benefited over $2.8B from showing its shopping comparison results above those of their competitors in the 13 affected EEA countries? I do
by AnssiH 5y ago
Do you believe Google benefited over $2.8B from showing its shopping comparison results above those of their competitors in the 13 affected EEA countries?
I doubt it.
The fining rules EC follows are intended to ensure the fines exceed the benefit received.
There are more details about the calculation of the fines in the original EC decision of the (AT.39740), section 14 Fines starting from page 207: https://ec.europa.eu/competition/antitrust/cases/dec_docs/39740/39740_14996_3.pdf https://ec.europa.eu/competition/antitrust/cases/dec_docs/39...
- bastardoperator 5y agoAbsolutely, lol. They've been doing this for 8 years and are the masters (regardless of ethics) at ad revenue. Considering Google's market share has quadrupled (low estimate) since 2014, I have no doubts that google could have profited 350M year over year. When has google ever done anything in good faith or something that wasn't profitable for them long term? "The Commission concludes that the proportion of the value of sales to be used to establish the basic amount of the fine should be […]%." If it's not 100%+ percent, Google profited, even if it's a penny. This doc is missing way too much data (table 29) for it to make any real sense.