>If it’s something you stopped carrying 6 months ago, that’s sleazy. But this is also mentioned in the article, if you overwhelm people with out of stock stuff

>If it’s something you stopped carrying 6 months ago, that’s sleazy. But this is also mentioned in the article, if you overwhelm people with out of stock stuff their intent to buy drops. >If you do the thing many booking sites do where it displays fake “n people are looking at this!” and “quantity just dropped to x!” notifications, it’s deeply unethical. I mean, that's similar to Amazon having "Only 15 Units Left In Stock", is this unethical as well? In my point of view, if the information displayed is FAKE - than that's falls into false advertising, and it's illegal. In come countries there are fines for that (I know, I know, no regulator controls online advertising - but that's the problem of the regulator). If the information is real, I don't think it's unethical.