Our (Visual Website Optimizer) customers also arrived at a similar conclusion: human faces indeed increase conversion rate. We compiled two A/B tests on human f

Our (Visual Website Optimizer) customers also arrived at a similar conclusion: human faces indeed increase conversion rate. We compiled two A/B tests on human faces v/s images into one case study. Here it is: http://visualwebsiteoptimizer.com/split-testing-blog/human-landing-page-increase-conversion-rate/ http://visualwebsiteoptimizer.com/split-testing-blog/human-l... This corroborates the result found out by 37Signals. (Although the caveat that it is not always true still applies. So, you should A/B test it before implementing on your website) Looks like there is indeed something special (on sub-conscious level) about human faces.