I think that's certainly a factor, especially when it comes to the meme-y stuff - which is what has been getting a lot of the attention. From other niches I get

I think that's certainly a factor, especially when it comes to the meme-y stuff - which is what has been getting a lot of the attention. From other niches I get that impression a lot less - can't really impress people with the fact you could spend $20 ;)