(Note #1: I hope I don't come across as too critical mate, I'm just trying to be helpful!) I just had a little play around with the site and I was a little con

(Note #1: I hope I don't come across as too critical mate, I'm just trying to be helpful!) I just had a little play around with the site and I was a little confused to what it actually did for a few moments (even though I did read the tagline, it more or less blended into the toolbar up the top) Perhaps an "About Us" type box between the second signup section that is in a contrasting colour to draw your attention to it? Perhaps a light turquoise or light yellow background to ensure it is well defined in the layout of your pages. This would also give you the opportunity for another signup call to action. So I think you really need to change a couple of design elements to make it clear what the site is about. Some other design elements I would look at (and I'm just being picky now, but trying to be honest aswell) would be caption under each picture could perhaps not be in that little black box underneath each image? Whitespace is a wonderful thing so I'd use it wherever possible. Ensure the flag is there in the whitespace too - It's just right now each image gives me the impression it looks like Google Adsense - Perhaps less boxes for places on the frontpage too? You don't really want to overwhelm your new users with too much information. Maybe try some sort of large gallery that shuffles through various locations and pops up it's location underneath (I'm trying to remember the name of the open source thing you can use, but have a look at http://graphpaperpress.com/demo/monochrome/ http://graphpaperpress.com/demo/monochrome/ and you will see what I mean) ... I think with the larger cycling gallery and an about us box, you could essentially shorten and shift the grey text under your tool menu, ie make it a plain tagline "for remembering and discovering places to visit." and leaving it under the sitename above the tool menu, which would also neaten up the design. - Perhaps explain to users what your features actually mean (the majority of users of websites don't know terms like KML) - The sidebar has a weird amount of extra margin on the right of it, making the whole page seem shifted to the left. - Perhaps you could combine the Login/Signup into one large box by joining them together and where the whitespace is in the middle add the word "or"... it would reduce the amount of hot pink as I think that comes across as distracting. Maybe the addition of a closing option to close the window again? (Note #2: I hope this came across coherently, I've been up & coding/doing math on and off for the last 30 hours and I'm about to go to bed)