one way for making Google maps less relevant would be if all the other companies working on maps, including Apple, would instead curate an open repository, like

one way for making Google maps less relevant would be if all the other companies working on maps, including Apple, would instead curate an open repository, like on OSM. Yes, Google could also make use of it, but it will have to "give back" for example when updating info. I see maps and POIs as an infrastructure-like good, like Linux or Wikipedia, which could be shared and companies could still make money on top of it.