On the other hand, Google has pretty strict data retention rules. For Analytics: > The maximum amount of time that Analytics will retain Google-signals data is

On the other hand, Google has pretty strict data retention rules. For Analytics: > The maximum amount of time that Analytics will retain Google-signals data is 26 months, regardless of your settings. First party can be longer, but is usually shorter than this. Disclosure: I'm a Googler. Logs of my product are retained for 14 months and until recently it was 1 month, but it turned out we need to debug cases older than that.