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>Twitter (and other companies) to start reducing their dependency on advertising dollars Yeah, except Twitter Blue does do that at all. They are just double di
by partiallypro 5y ago
>Twitter (and other companies) to start reducing their dependency on advertising dollars
Yeah, except Twitter Blue does do that at all. They are just double dipping. You still get just as many ads as before.
- wpietri 5y agoNo, that's not quite correct. If we measure dependency as the proportion of income coming from something, then this still reduces dependency, albeit not as much as I'd like. More importantly, this is going to introduce a whole new kind of thinking to people who work on the consumer side of Twitter. Previously, impact on ad revenue was the only financial metric they'd have to think about. That makes many optimization questions appear simple. Introducing other kinds of revenue complicates the calculus, allowing better decisions to emerge.