4 ms·

DuckDuckGo seens to have been able to do this just fine, even with the weirdest name for a company ever. Their growing by word of mouth from geeks like us. I s

DuckDuckGo seens to have been able to do this just fine, even with the weirdest name for a company ever. Their growing by word of mouth from geeks like us. I set DDG as default on all of my family/friends browsers. Focus on making a good search and users will come

reaperducer 5y ago
Their growing by word of mouth from geeks like us Well, to be complete, DDG also advertises on radio, on streaming, on billboards, and in newspapers. I think TV is the only place I haven't seen a DDG ad.
- corobo 5y ago
  It does now. Were they busting out the billboards when they first launched?
  - freediver 5y ago
    No, but when they first launched they needed 5,000 users to grow 10%, now they need 5M(?) to grow the same? So investing in other means is probably necessary.
    - corobo 5y ago
      You're making the same point I'm making but the other way round
      - freediver 5y ago
        I suppose I am, yes.
- Jim_Heckler 5y ago
  Actually I saw a ddg ad on TV. I started rolling my eyes thinking it was a Google ad lying about privacy but was pleasantly surprised by the duck logo.
hartem_ 5y ago
Gabriel (the founder of DDG) wrote a fabulous book (called Traction) on growth. Tl;dr is that it was much more than just word of mouth. They have been very deliberate and methodical about growth from the very beginning and employed many different growth tactics throughout the lifetime of the company. Edit: typos