The differences in languages, culture, and legal aspects mean that at least for consumer-oriented startups EU is very much not a single market yet. There has be

The differences in languages, culture, and legal aspects mean that at least for consumer-oriented startups EU is very much not a single market yet. There has been a lot of progress over the last decade or two, but when starting a company you still pretty much start with the market of a single country and have to do a bunch of work, adjustments and local hiring to expand to a neighboring EU country.