I get that and appreciate that this was a tough choice, but the alternative you're proposing (1) requires several more clicks, (2) expects the end user to trust

I get that and appreciate that this was a tough choice, but the alternative you're proposing (1) requires several more clicks, (2) expects the end user to trust an extension that is unknown to them at the onset, and (3) does not provide an intuitive way for the average user to know they can use incognito to try it out. You have an extremely memorable URL and in my view, the quality and accuracy of the results should naturally help spread the word for you if you do indeed provide a compelling alternative. I'm sorry, I just don't buy your argument about "monopoly and controlling the browser" when you don't require an extension for those using Firefox, Edge, etc. - yet you _hope_ that Google will still add you to the default list of search engines.