I believe the difference is that institutions are using scholarship students to warm call alumni for donations vs. online program managers using large, paid cal

I believe the difference is that institutions are using scholarship students to warm call alumni for donations vs. online program managers using large, paid call centers. I think it's just a different magnitude of marketing. Non-profits in general are using more and more professional calling services. Maybe they keep the easy (warm) calls in-house and then outsource all the more difficult calls to an outside service.