I don't think they will most likely win just because they have eyeballs and attention. It's necessary but not sufficient. Take Marketplaces for example. It work

I don't think they will most likely win just because they have eyeballs and attention. It's necessary but not sufficient. Take Marketplaces for example. It worked because facebook had the eyeballs and attention to seed the buyer and seller side of the marketplace. But it was also just a way better experience. I could post my used iphone in 30 seconds vs. 5 mins at my computer on craigslist. The thing with metaverse is that the use case hasn't even been proven yet. We knew people bought/sold used stuff on craigslist. And we know facebook's implementation was better. We don't know people want the metaverse, and we don't know whether facebooks implementation will be better. However, if both are true, they have the eyeballs and attention to grow and succeed with it.