That sort of matching is real, but usually just a psychological trick to encourage people to donate more. A foundation or rich person says "hey NPR we wanna gi

That sort of matching is real, but usually just a psychological trick to encourage people to donate more. A foundation or rich person says "hey NPR we wanna give you $10 million" and NPR says "what if instead you match every donation we get dollar for dollar up to $10 million?". That way, they can encourage smaller donors while still getting the original $10 million.