I tend to agree. Hipmunk has a hip name, and is trying to create a brand for themselves, but it's hard to use word of mouth to market a flight search engine...

I tend to agree. Hipmunk has a hip name, and is trying to create a brand for themselves, but it's hard to use word of mouth to market a flight search engine... it's like trying to use viral marketing to market a detergent. It's hard to compete against established brands like Expedia, and Orbitz that has millions to play with.