1. Humans are social beings 2. Humans are customers 3. Social proof implies value 4. Value loosely implies dollars Note for socialists: that is not capitalism

1. Humans are social beings 2. Humans are customers 3. Social proof implies value 4. Value loosely implies dollars Note for socialists: that is not capitalism, that is the reality of humans being humans. Humans value some things more than others. When people see that many others are attracted to the same thing, they jump in with both feet. It satisfies their need for acceptance into the popular group and their need for the value of the underlying solution. This combined effect is the likely cause of the exponential nature of the curve presented. I suppose this probably also implies the exponential distribution of income and wealth. But I won’t conclude that without further reading. At any rate, I can’t imagine the dystopian world where human values are automated out of economic behavior. It might look something like the Soviet experiment, or something worse. The bottom line is that getting traction for a new product, technology, work of art, or any other unit of value is really hard. The approach the author might consider is a way to better reach the hearts and minds of the customer, with or without machine learning as they suggest, while making people feel connected.