Thank you! Really interesting point re the "data middle ground". I guess the problem has always been with the "spokes" to connect that data middle ground/"hub"

Thank you! Really interesting point re the "data middle ground". I guess the problem has always been with the "spokes" to connect that data middle ground/"hub" to other apps. This has either required pre-built integrations (e.g. apps on Zapier) or interacting with APIs (not easy for non-technical people). The lack of a "source of truth" is definitely one issue we identified with many processes. If your process is 8+ different SaaS tools duct taped together, maintaining consistency in data as it travels from app to app is always going to be challenging.