4 ms·

It would be nice if the title would capitalize ARM. I was wondering if this is about ARM, the Army or even a human limb :)

eloeffler 5y ago
I've learned something today :) Thanks. Then the linked article has it wrong, though.
fork-bomber 5y ago
FWIW, the company title at present (wasn't always the case) is 'Arm' and not 'ARM'. https://www.arm.com/company/policies/trademarks/guidelines-trademarks https://www.arm.com/company/policies/trademarks/guidelines-t...
buu700 5y ago
ARM is the architecture and Arm (as of 2017) is the company. It's unclear why the article goes back and forth on this.
- pm215 5y ago
  The architecture name is also Arm. A lot of people never got the memo about the recapitalization of the company name in 2017, including, apparently, the journalist who wrote this article. The text which is a quote from the company spokesman gets the capitalization right, because it will have been cut-and-pasted from an email from him; all the uses of ARM are in journo-written text.
chrisseaton 5y ago
The company's name is 'Arm' though.
loudmax 5y ago
Arm is a British company and their name comes from their "Acorn RISC Machine". In British English, they tend to only capitalize the first letter of an acronym if it's read as a word. So for example the British Broadcasting Corporation is the "BBC" (pronounced B-B-C), but the North Atlantic Treaty Organization is "Nato", and the US National Aeronautics and Space Agency is "Nasa". At this point the formal name of the company is "Arm Ltd" even though their processors still go by "ARM".
- penguin_booze 5y ago
  This is incorrect. The casing has nothing to do with being British. Until some time ago, it was ARM proper, whilst still being British. Although, the name was an initialism of 'Acorn RISC Machines', they later went by just the name, without any connotation to its origins. Some time ago, the management decided that the branding wasn't hip enough, and went for a rebranding (website, social media etc.), with lower case arm used in documents and as logo. But when used as a noun, they use Arm instead. Source: I used to work there when this happened.

eloeffler 5y ago

I've learned something today :) Thanks. Then the linked article has it wrong, though.

fork-bomber 5y ago

FWIW, the company title at present (wasn't always the case) is 'Arm' and not 'ARM'. https://www.arm.com/company/policies/trademarks/guidelines-trademarks https://www.arm.com/company/policies/trademarks/guidelines-t...

buu700 5y ago

ARM is the architecture and Arm (as of 2017) is the company. It's unclear why the article goes back and forth on this.

pm215 5y ago
The architecture name is also Arm. A lot of people never got the memo about the recapitalization of the company name in 2017, including, apparently, the journalist who wrote this article. The text which is a quote from the company spokesman gets the capitalization right, because it will have been cut-and-pasted from an email from him; all the uses of ARM are in journo-written text.

chrisseaton 5y ago

The company's name is 'Arm' though.

loudmax 5y ago

Arm is a British company and their name comes from their "Acorn RISC Machine". In British English, they tend to only capitalize the first letter of an acronym if it's read as a word. So for example the British Broadcasting Corporation is the "BBC" (pronounced B-B-C), but the North Atlantic Treaty Organization is "Nato", and the US National Aeronautics and Space Agency is "Nasa". At this point the formal name of the company is "Arm Ltd" even though their processors still go by "ARM".

penguin_booze 5y ago
This is incorrect. The casing has nothing to do with being British. Until some time ago, it was ARM proper, whilst still being British. Although, the name was an initialism of 'Acorn RISC Machines', they later went by just the name, without any connotation to its origins. Some time ago, the management decided that the branding wasn't hip enough, and went for a rebranding (website, social media etc.), with lower case arm used in documents and as logo. But when used as a noun, they use Arm instead. Source: I used to work there when this happened.