I’ve unfortunately forgotten who it was I saw making this argument, but: why would you want that? We, as a society, finally figured out how to eliminate scarcit

I’ve unfortunately forgotten who it was I saw making this argument, but: why would you want that? We, as a society, finally figured out how to eliminate scarcity of (most forms of) media. New works are being produced at unprecedented rates. What is the social value of reimposing scarcity, beyond an appeal to our (possibly culturally instilled) desire for exclusive possession?