The meaning varies. There's no ISO team that checks whether your practice conforms with a standard meaning. A chain where I occasionally buy things replaces it

The meaning varies. There's no ISO team that checks whether your practice conforms with a standard meaning. A chain where I occasionally buy things replaces its inventory every three weeks (I've heard, and my experience doesn't contradict it). The designers are fast, basically they throw shit on the wall. New models of shirts arrive every week, which is fast. If something doesn't sell, they start discounting very fast. This is all so fast that by the time they can see whether something is a success, production has stopped. But they design and make a variety of new models like it, and get those to the shops fast. They design, make and sell summer clothes during the summer, which is fast. Other chains also speed up some other things, such as working time per seam sewn. Many fans throw away clothes quickly, or at least so I've heard, but I've never heard that from fans, only from disapproving detractors.