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I am still confused about what "fast fashion" actually is. Does it mean "cheap clothes that wear out quickly"? Clothes that are made quickly? How does it differ
by rsj_hn 5y ago
I am still confused about what "fast fashion" actually is. Does it mean "cheap clothes that wear out quickly"? Clothes that are made quickly? How does it differ from normal fashion?
- MandieD 5y agoDescribes the whole cycle: faster from design to production, then from production to distribution and sale, and finally, from use to disposal, because the materials and construction are not designed for durability, and the styles are optimized to capture very current trends (example: those silly-looking women’s shirts with long sleeves but holes over the shoulders)
- rsj_hn 5y agoAhh. So like "disposable fashion"
- MandieD 5y agoPretty much. It’s worked its way up the food chain into formerly mid-range ladies’ brands also being flimsy, trendy stuff that looks like crap within a year because it washes poorly, is very dated, or both. It’s nearly impossible to find a plain, well-made, machine-washable solid-colored ladies’ cut t-shirt, even before all the Covid disruptions.
- Arnt 5y agoThe meaning varies. There's no ISO team that checks whether your practice conforms with a standard meaning. A chain where I occasionally buy things replaces its inventory every three weeks (I've heard, and my experience doesn't contradict it). The designers are fast, basically they throw shit on the wall. New models of shirts arrive every week, which is fast. If something doesn't sell, they start discounting very fast. This is all so fast that by the time they can see whether something is a success, production has stopped. But they design and make a variety of new models like it, and get those to the shops fast. They design, make and sell summer clothes during the summer, which is fast. Other chains also speed up some other things, such as working time per seam sewn. Many fans throw away clothes quickly, or at least so I've heard, but I've never heard that from fans, only from disapproving detractors.