Absolutely personal and unsubstantiated: The typography is really annoying IMO. It's the cliche in-your-face typography from the New York gestalt that's making

Absolutely personal and unsubstantiated: The typography is really annoying IMO. It's the cliche in-your-face typography from the New York gestalt that's making its way into the everything - from the new Library of Congress logo to the otherwise amiable California design. As far as the person that brought Bodoni into the corporate branding world - that would be Paul Rand.