I agree that they are the "cutting edge of common sense but you would be surprised at the number of sites that violate the first five (which I believe are key f

I agree that they are the "cutting edge of common sense but you would be surprised at the number of sites that violate the first five (which I believe are key for B2B firms). 1/Make it easy to verify the accuracy of the information on your site. 2/Show that there's a real organization behind your site. 3/Highlight the expertise in your organization and in the content and services you provide. 4/Show that honest and trustworthy people stand behind your site. 5/Make it easy to contact you.