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I strongly disagree that this is pretty. It looks like the logo for a 1920s tea room. It's busy, hard to read, and very forgettable. This fails as a logo on eve

by smt88 5y ago

I strongly disagree that this is pretty. It looks like the logo for a 1920s tea room. It's busy, hard to read, and very forgettable. This fails as a logo on every level.

newsbinator 5y ago
It mainly fails as a logo in the way a nicely formatted resume fails as a logo: because it’s not a logo. But personally I agree that it’s busy, hard to read and forgettable. It’s not a great seal. It looks to me like something an artistically talented novice would make.
- smt88 5y ago
  > It mainly fails as a logo in the way a nicely formatted resume fails as a logo: because it’s not a logo. I'm not sure what the difference between a logo and a seal is (in the context of a digital image representing a brand). But regardless, this article calls it a logo, as does Ive in a direct quote.