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The "Love Serif" Baskerville revival covered in the second half of the article can be seen up close at their home page https://www.lovefrom.com/ https://www.lov
by gwern 5y ago
The "Love Serif" Baskerville revival covered in the second half of the article can be seen up close at their home page https://www.lovefrom.com/ https://www.lovefrom.com/ (enable JS).
It looks very... Baskerville-y. I like Baskerville, so it's fine (aside from the ampersand which I find too deviant from the normal ampersand & liable to confusion), but you definitely don't associate Jony Ive with oldschool Baskerville or Bodoni serif fonts!
- systemvoltage 5y agoAbsolutely personal and unsubstantiated: The typography is really annoying IMO. It's the cliche in-your-face typography from the New York gestalt that's making its way into the everything - from the new Library of Congress logo to the otherwise amiable California design. As far as the person that brought Bodoni into the corporate branding world - that would be Paul Rand.
- nlitened 5y ago> cliche in-your-face I think that’s called “classical”